If scientists developed a gene for romance, would the trait be passed on through women or men? According to a nationwide poll, men put the "MAN" in romantic. The survey revealed 85 percent of men believe that simple romantic gestures - breakfast in bed or giving flowers - are important to relationships, compared to 75 percent of women. Are you as surprised as I am?

The good news is that men love romance as much as women do, apparently even more! Research uncovers the key to great romance - simplicity. According to the survey, 84 percent of women remember the last time they received flowers. Of course we make ordering flower as simple as possible!

The message: Simple romantic gestures, like giving flowers, create enduring memories.